Save a Child’s Heart saves lives by improving the quality and accessibility of cardiac care for children. Their missions around the world have saved thousands of lives to date.
Until recently, all seven Save a Child’s Heart offices around the world each ran their own marketing efforts.
Save a Child’s Heart invited IBI to update its brand identity. The goal here was to streamline branding efforts and extend the visual identity of the brand.
Until recently, all seven Save a Child’s Heart offices around the world each ran their own marketing efforts.
Save a Child’s Heart invited IBI to update its brand identity. The goal here was to streamline branding efforts and extend the visual identity of the brand.
The Save a Child's Heart brand was limited by a lack of brand assets and cohesive visual appearance. Its audience experienced the brand as confusing and inconsistent.
New brand assets brought depth to the brand. The new heart pattern was designed to allow Save a Child's Heart to visualize its warmth and youthful character in any of its brand assets.
New iconography and other brand assets provided new visual tools for communication. Each icon and shape emphasizes the open and sophisticated character of the brand
In new brand materials, like the media kit or business cards, the new branding was fully utilized and translated the vibrant and optimistic character of the organization into its external communication. The new branding guideline was implemented in brand assets utilized by all seven Save a Child's Heart offices around the world, building a globally integrated and coherent brand. It also formed the base for the web design that was delivered afterwards.
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