De Nederlandse Uitdaging is a non-profit organization that connects local initiatives to business sponsorships. The organization has 60 local affiliates.
De Nederlandse Uitdaging was about to launch its largest campaign yet. IBI was brought in to develop the campaign strategy and produce digital media assets.
De Nederlandse Uitdaging was about to launch its largest campaign yet. IBI was brought in to develop the campaign strategy and produce digital media assets.
The goal of this campaign was to make 1,000 matches between companies and people in a vulnerable situation, giving them new chances to move ahead in life. IBI developed the campaign strategy for the effort. The introduction of a website, promo videos, social media materials and other media assets were planned out.
IBI designed a logo and visual identity for the campaign. It was based on the logo of De Nederlandse Uitdaging to build on brand recognition.
IBI produced a total of three case videos for the campaign. Each of these gave an inspiring example of a connection made between a person and a business. The promo video below combines those three case videos and explains the goal of the campaign.
A campaign website was designed and developed by IBI. It was used to show existing matches and allowed visitors to offer opportunities within their company. It also functioned as a press platform, collecting all press coverage about the campaign.
Thanks to the specific messaging of the campaign, the audience quickly understood the purpose and was motivated to contribute. The goal of making 1,000 matches was reached and surpassed quickly.
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