Save a Child’s Heart saves lives by improving the quality and accessibility of cardiac care for children. Their missions around the world have saved thousands of lives to date.
Save a Child's Heart was utilizing outdated, locally managed websites in every country.
IBI was brought in to design and build a streamlined website platform, with local content for each affiliate.
Save a Child's Heart was utilizing outdated, locally managed websites in every country.
IBI was brought in to design and build a streamlined website platform, with local content for each affiliate.
IBI proposed a radical new approach to website management. Built on a unified code base, the new platform can be managed on a global level, while content can be as local as it needs to be. This platform is being rolled out to all 7 Save a Child's Heart affiliates. It is reducing costs and saving time while allowing the team to work with a much-improved tool for communication.
A key challenge was to convert a website structure with over 30 main pages into a streamlined online experience. Analysis of website traffic statistics showed that users were only visiting a handful of sections. This information formed a key resource in restructuring the entire website into three main sections.
The new web design help Save a Child's Heart to focus on telling the stories. Nothing gets in the way of the beautiful and touching photography and videos that form the center its communication. The new color palette, patterns and iconography are all designed to express the character of the brand, with optimism and transparency at its core.
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